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Customers First Insurance Group

Customers First Insurance Group is an Independent Insurance agency with no affiliation to one single carrier. We are not driven by corporate goals to push the most profitable products, unlike other insurance carriers out there, you know who we mean. This means no high pressure sales pitches. We promise to only sell you the products you need or want. It also gives us the ability to shop your insurance to the carriers best suited to fit your needs, whether your are more concerned with price, coverage, or service reputation. Being an independent insurance agency also allows our team to keep clients, by moving them from one carrier to another, when rates go up. Lastly, and probably most importantly, we are committed to offering superior customer service across all our insurance products from home and auto to property and commercial.


49696 Gratiot Avenue
New Baltimore, Michigan 48051

Office Hours

  • Monday 09:00 AM - 05:00 PM
  • Tuesday 09:00 AM - 05:00 PM
  • Wednesday 09:00 AM - 05:00 PM
  • Thursday 09:00 AM - 05:00 PM
  • Friday 09:00 AM - 05:00 PM
  • Saturday Closed
  • Sunday Closed

Why our clients choose us

“Mike does a fantastic job with his clients. He is very knowledgeable and has gone above and beyond with me and my family with our policies. He also took a lot of extra time with my elderly Father In Law and was able to save him extra money as well. I would recommend him‚ he's great! -- Jen Bott”
“Warm, friendly staff walks you through the process and provides you with affordable insurance. Very satisfied with their service and insurance. Thanks Mike and staff! -- Deb Stawarz ‚ Warren, MI.”
“Without the expertise of Customers First Insurance Group we wouldn’t have found the right policy for our business. Customers First Insurance Group ensured we were fully covered and protected, keeping our best interest at the forefront.”

We offer the following coverages for small businesses

General Liability (GL) Insurance

General Liability is the most common form of insurance for small businesses, as every single professional is required to have some form of general liability coverage. Coterie offers both standard, year-long policies, as well as flexible duration, project-based coverage through our partners.

Business Owners Policy (BOP)

A Business Owners Policy (BOP) is more versatile, and protects both a business owner’s business and property – all in one package (typically combining General Liability and Property Insurance). This type of insurance for small businesses can reimburse the policyholder for damaged personal property.

Professional Liability Policy (PL)

Professional Liability (PL), also known as Errors and Omissions, a type of liability insurance that covers you for failure to uphold contractual promises in mostly service-based professions.

General Liability Insurance
Business Owners Policy
Professional Liability Insurance

Why we trust Coterie Insurance

Coterie Insurance was built from the ground up to empower small businesses and insurance agents with:
  • Affordable and competitive pricing
  • Streamlined insurance quotes reducing the lengthy, time-consuming application process
  • Flexible coverage options designed for today’s small & micro businesses
  • Coverage backed by A+ rated (excellent) licensed insurers and reinsurers
  • Professional claims handling – when the unexpected occurs, Coterie is there to help
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Through our partnership with Coterie Insurance, invest your time where it matters most — running your business — and enjoy the peace of mind that your hard work is protected by an insurance policy that meets your needs.

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