So, you have a Coterie Find an Agent page? Congratulations! However, you may now be wondering – what can I do to make the most out of this program and enable my insurance agency growth?
As a commercial insurance agent, you have a valuable opportunity to connect with small businesses seeking your expertise. It is highly recommended that you take a few proactive steps to promote your business and maximize your success when leveraging your Coterie Find an Agent page alongside your custom My Digital Agency online quoting experience.
In this blog post, we’ll explore several effective strategies to help you promote your Coterie Find an Agent page.
1. Search Engine Optimization (SEO)
So far, you have provided us with the initial content for your Find an Agent page. This is a great start! Now, have you thought about how businesses seeking your services are going to be searching for you through Google? Since your personalized page is optimized for these Google searches, it is critical to ensure your content reflects how businesses may be searching for you.
Identifying the keywords and phrases that potential clients might use when searching for insurance services in your area is critical to making the most out of your Find an Agent experience. The best way to accomplish this is to incorporate these keywords naturally into your About Us section. This will improve your page’s visibility in search engine results.
Want to learn more best practices related to Search Engine Optimization and driving quality leads to your agency? Check out these useful resources:
- Drive Quality Traffic to Your Insurance Agency Website
- Top 5 Underrated Insurance Marketing Tips & Tricks
Ready to submit changes to your company’s About Us section? Send them to us now.
2. Engage on Social Media
Now that your Find an Agent page is optimized for Google, it is time to leverage your social media presence to promote your agency.
For example, on your agency’s social media pages, you should be sharing regular updates about your insurance expertise, industry insights, and success stories. Whenever you receive positive feedback or testimonials from clients, share these as well! Always make sure to include a link to your Coterie find an Agent page in your social posts as well as on your social media profiles to ensure that you are driving potential customers to it.
What have many great resources here at Coterie for how you can optimize your social media presence to drive more business to your agency – check out a few of these resources below!
- Social Media Tips for Insurance Agents: The Basics
- 4 Ways Insurance Agents and Brokers Can Boost Social Media Reach to Grow Their Businesses
- Social Media Marketing for Insurance Agents: Creating a Reel
- Social Media Marketing for Insurance Agents: Hashtags and other helpful tools on Instagram
- How Can You Stand Out as an Insurance Agent in the Industry through Branding & Social Media
- How Can I Use ChatGPT to Optimize My LinkedIn Profile?
3. Email Marketing & the Power of a Lead Magnet
Another helpful way to promote your Find an Agent experience is through email marketing. Build an email list of potential and existing clients who have expressed interest in your services. Send out regular newsletters with valuable content related to insurance and risk management. Use these newsletters as an opportunity to introduce your Coterie Find an Agent page and encourage recipients to explore it for more information.
Additionally, email and other digital marketing methods are most successful when they include a lead magnet. A lead magnet is a valuable offering provided to individuals at no cost in exchange for their contact information. These incentives often serve as enhancements to the subject being discussed or require a consumer’s contact details before granting access.
Lead magnets take various forms, such as:
- Ebooks
- Video presentations and webinars
- Handy checklists
- Informative guides
- Real-life case studies
- Useful cheat-sheets
- Interactive quizzes, surveys, or assessments
- Personalized consultations
Check out these resources and learn more about email & digital marketing and the tools you can leverage to make these efforts a success:
- 7 Digital Marketing Tips for Your Insurance Agency in 2023
- Why You Should Consider Song Lyrics for Your Marketing Email Subject lines
- 5 Ways to Market Insurance to Micro Small Businesses
- Niche Marketing for Insurance Agents and Brokers
4. It’s all about the Follow-Up
Inbound leads are valuable, but as you know, they require prompt and personalized follow-up to convert. Develop a lead follow-up system that includes automated responses, personalized messages, and a clear call to action. As mentioned above, you can use email marketing and CRM tools to stay organized, track your interactions with leads, and nurture these leads into long-term clients.
Your Coterie Find an Agent page is a powerful tool to connect with small businesses in need of insurance expertise. By using these strategies, you’ll not only boost your online visibility but also enhance your ability to convert inbound leads into satisfied clients. Start implementing these strategies today to unlock your full potential as a Coterie Find an Agent.
While these are only a few of the ways that you can best promote insurance agency growth with your Find an Agent page, there are many more tactics, tips, and tricks. Make sure to subscribe to our blog for the latest insights and information.
Not part of Coterie’s Find an Agent program? Sign up today!
