Current social media platforms
We know it is hard to keep up with all of social media and there is no way you can be active on all plaforms. In this blog on social media tips for insurance agents, we break social media down for you so you can walk away feeling confident to use one to two platforms.
The top 10 platforms of 2022 according to the Search Engine Journal are:
As an insurance agent and business owner, it would be impossible to create unique content that works for all these platform. Learn how many platforms you pick and which ones are right for your business.
How many platforms should you be on?
From the above list, choose one to two platforms to use to create a business profile on which you think you can really excel. Maybe you already know Instagram from personal use, it would be easy to then create a business profile
Remember: the key is to create engaging content and to stay consistent. You do not want to create inactive business profiles on all platforms that just sit there with no posts.
Who is your audience
Ask yourself, where is my audience? How can I consistently and frequently reach small business owners?
Before diving into figuring out where your audience is, let’s first understand ‘who is your audience?’. We can help you create a profile of your target customer with our persona worksheet.
Join our Facebook group to access this worksheet.
Once you have an idea of who your audience is based on your persona worksheet, figure out what social media platform your target market is on.
Choosing the right platform(s) for your business and your personal brand
As an insurance agent or agency owner, one of your goals might be to reach your local audience and community. If this is the case, create a Facebook page and Instagram business account. These platforms have many active monthly users and are platforms you may already personally be familiar with.
When choosing a business name for your Facebook Page, stick with your LLC name, or the business name you go by. When it comes to picking your handle (username) for Instagram, your business name may be too long. Try to shorten it in a way that makes the most sense. Your name on these social media platforms is how your audience will find you. You want it to be on brand and as close to your business name as possible.
The good news is that you aren’t married to this username on either platform. However, once you start gaining followers and posting content, people will familiarize themselves with your business name or handle, so choose a name and let it stick.
On top of having business accounts to promote your business online, consider having one personal social media account dedicated to news about your business or personal successes. We suggest keeping an up-to-date LinkedIn profile. LinkedIn is a great place to be the voice of your business and showcase your agency. Your audience on this platform would most likely be other insurance professionals or partners.
BONUS: Your social media posts and content will add value to your online brand including SEO.
Remember, be consistent
Once you set up your profiles, make sure you create a content calendar and schedule that works for you. You do not need to post every single day to stay relevant, but you should set goals for how many posts you want to make per week.
Important note: The first blog in our Social Media Blog Series included access to a free content calendar that is also located within our Facebook Group. Join now to get access to the persona’s worksheet and the content calendar.
Learn more about marketing and social media tips for insurance agents from our podcast, And I Quote:
1. Nicole A. Simpson of Go Fund Your Life on establishing a brand on social media
2. Cassidy Arbeli on Standing Out in the Insurance Industry and Providing Value to Your Clients
3. Alex Dopozo shares insights on using video in your social media strategy