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Alpha Direct Agency

As a locally owned and operated insurance agency in New York, NY, Alpha Direct Agency LLC is committed to providing quality insurance products for individuals and businesses. We combine our strong insurance background and product knowledge to assist both current and future clients manage and plan for all types of potential risk. Our trusted insurance professionals are here to help you with every step of the insurance process and can design a commercial or personal insurance policy to fit your needs. With Alpha Direct Agency LLC, our friendly staff will work with you on a one-on-one basis to develop not only the perfect policy, but a lasting relationship. We are licensed in 18 States and also help to insure property you own in other countries through our strong relationships with multinational insurance companies. When you work with Alpha Direct Agency LLC, you’ll experience the quality service and attention to detail that you can only find at a local neighborhood insurance agency.


5030 Broadway
New York, New York 10034

Office Hours

  • Monday 09:00 AM - 05:30 PM
  • Tuesday 09:00 AM - 05:30 PM
  • Wednesday 09:00 AM - 05:30 PM
  • Thursday 09:00 AM - 05:30 PM
  • Friday 09:00 AM - 05:00 PM
  • Saturday Closed
  • Sunday Closed

Why our clients choose us

“By far the best business insurance company I’ve ever had the pleasure of working with for over 15 years with my three policies: disability, liability and worker compensation. The staff is respectful. Would highly recommend Work with Marlene. Thanks so much for all your professionalism and stellar customer service. Customer since 2015”
“Amazing customer service! You can tell they really care about their clients, I’m always grateful towards them! 10/10 would recommend -Yndalecio C., customer since 2017”
“I love the prompt response and help no matter the issue, genuinely making the customer feel like their needs are important! -Sami C., customer since 2020”

We offer the following coverages for small businesses

General Liability (GL) Insurance

General Liability is the most common form of insurance for small businesses, as every single professional is required to have some form of general liability coverage. Coterie offers both standard, year-long policies, as well as flexible duration, project-based coverage through our partners.

Business Owners Policy (BOP)

A Business Owners Policy (BOP) is more versatile, and protects both a business owner’s business and property – all in one package (typically combining General Liability and Property Insurance). This type of insurance for small businesses can reimburse the policyholder for damaged personal property.

Professional Liability Policy (PL)

Professional Liability (PL), also known as Errors and Omissions, a type of liability insurance that covers you for failure to uphold contractual promises in mostly service-based professions.

General Liability Insurance
Business Owners Policy
Professional Liability Insurance

Why we trust Coterie Insurance

Coterie Insurance was built from the ground up to empower small businesses and insurance agents with:
  • Affordable and competitive pricing
  • Streamlined insurance quotes reducing the lengthy, time-consuming application process
  • Flexible coverage options designed for today’s small & micro businesses
  • Coverage backed by A+ rated (excellent) licensed insurers and reinsurers
  • Professional claims handling – when the unexpected occurs, Coterie is there to help
Construction Insurance: Why It's Important for Your Business
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Through our partnership with Coterie Insurance, invest your time where it matters most — running your business — and enjoy the peace of mind that your hard work is protected by an insurance policy that meets your needs.

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