CINCINNATI – May 17, 2022 – Coterie Insurance today announced a new program designed to take the marketing efforts of insurance agents and brokers to the next level. CAMP, which stands for Coterie Agent Marketing Program, uses cutting-edge tools and techniques to put insurance agents at the center of digital small business insurance.
“Most small businesses simply don’t have the time to understand digital marketing or how to manage social media,” said Lonny Huffar, channel marketing manager at Coterie Insurance. “Coterie values what we can deliver to agents on our promise of speed, simplicity and service. CAMP provides resources, training, programs, and tools that enable agents to uplevel their skills.”
The CAMP program is focused on helping agents organically market their businesses with more ease while expanding their knowledge of marketing tactics and strategy. Part of this program is Coterie’s Find an Agent feature which is housed on coterieinsurance.com and connects small businesses seeking insurance with experts in their local area.
CAMP also helps agents by:
- Growing their reach and expanding their business to drive more leads,
- Embracing technology to simplify everyday business planning and demands, and
- Simplifying their sales growth strategy, cross-sell opportunities and customer communications.
Since launching the program in February, Coterie has seen agents’ and brokers’ social media impressions go up over 2,000%. Small businesses are able to see relevant and valuable content from their trusted insurance expert, leading them to be more likely to engage and recommend. Coterie has also seen improvements with several agencies obtaining the number one local search result spot on Google for certain business keywords, a testament to the effectiveness of the CAMP platform.