Thryv Partners with Coterie to Offer Digital Insurance Within Its App Market

Thryv Partners with Coterie to Offer Digital Insurance Within Its App Market

The Thryv & Coterie partnership empowers more than 40,000 local businesses to protect their livelihood by making the purchasing of business insurance, fast, easy and affordable.

CINCINNATI, January 27, 2021Coterie, the technology company that simplifies the buying of small business insurance, today announced that it has partnered with Thryv, the end-to-end customer experience platform for small businesses.

This partnership enables Thryv customers to quickly, easily and affordably purchase small business insurance through Coterie – right from Thryv’s App Market. Thryv clients can now review a quote and purchase a policy in minutes simply by answering a few short questions online – a process that typically takes days to complete.

“We’re honored to partner with Thryv. Thryv is on a mission to help small businesses compete and win, and insurance plays a huge part in that,” said David McFarland, CEO and co-founder of Coterie. “Without the proper insurance coverage, businesses are responsible for any unexpected expenses that could potentially cripple their operations. We know small businesses don’t like to think about insurance – that’s why at Coterie, we’ve made the process simple and easy.”

“Running a small business should be easier. Thryv is excited to partner with Coterie to help business owners easily take the necessary steps to ensure their businesses are properly insured,” said Ryan Cantor, Thryv’s VP of Product and Marketing. “Just as Thryv has simplified managing the day-to-day tasks for small business owners, Coterie has simplified the historically arduous task of purchasing business insurance.”

By adding digital insurance to Thryv’s App Market, businesses gain seamless access to not only a quote, but actual coverage that gives them peace of mind knowing that they are protected. Coterie offers flexible policies, transparent coverage, and competitive pricing for the small businesses of today. Insuring a small business should not take hours away from already busy days. Visit Thryv to learn more today.

About Coterie

Coterie uses modern technology to make buying small business insurance easy. Business owners, freelancers & contractors deserve an easy insurance purchasing experience. Unfortunately, this process is typically overcomplicated, expensive, and time-consuming.

Coterie integrates insurance into platforms and processes that businesses already use, unlocking protection in minutes. Our tech-based approach to business insurance uses data-driven automation, providing accurate, affordable coverage – without the hassle. With Coterie, fast, easy, and reliable coverage reaches businesses where they are, when they need it. It’s truly small business insurance, simplified. Learn more about integrating Coterie with your platform:

About Thryv

The company owns the easy-to-use Thryv® end-to-end customer experience software built for small business that helps over 40,000 SaaS clients with the daily demands of running a business. With Thryv, they can get the job, manage the job and get credit. Thryv’s award-winning platform provides modernized business functions, allowing small-to-medium-sized businesses (SMB) to reach more customers, stay organized, get paid faster and generate reviews. These include building a digital customer database, automated marketing through email and text, updating business listings across the internet, scheduling online appointments, sending notifications and reminders, managing ratings and reviews, generating estimates and invoices and processing payments.

Thryv supports franchise operators and multi-location business owners with Hub by Thryv™, a software console that enables businesses managers to oversee their operations using the Thryv software.

Thryv also connects local businesses to consumer services through our search, display and social media management products, our print directories featuring The Real Yellow Pages® tagline, and our local search portals, which operate under the®,® and URLs and reach some 35 million monthly visitors. For more information about the company, visit

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